Crep Protect

The CREP Protect brand has revolutionised the sneaker care industry. The ‘sneaker movement’ combines technology, fashion, sports, urban culture and design, and the store aims to reflect all of these aspects.


Now a central and widespread element of urban life, sneakers have shaped, among other things, hip-hop culture and urban sports, like skateboarding.


The Presented By / CREP store was designed as a physical embodiment of the brand, culture and business model.